Our system not only provides information but also produces high-quality content to serve readers and support businesses in promoting their brands. The content editing and video production process for our publisher channel is meticulously designed to ensure professionalism, creativity, and optimal effectiveness. Below are the detailed steps of our process.
PART 1: PLANNING AND CONSULTATION
Objective
To clearly define the purpose of the content (entertainment, promotion, review, etc.) and the target audience of the publisher channel.
Steps
- Requirement Gathering: Collaborate directly with clients (businesses, individuals) or internal teams to understand needs, key messages, and relevant industries.
- Market Research: Analyze entertainment trends, trending keywords, and reader behavior across platforms (websites, YouTube, TikTok).
- Idea Proposal: Suggest article topics (PR, reviews, blogs) or video scripts aligned with communication goals.
- Planning: Develop an editing and production schedule, allocating resources (personnel, equipment, budget).
Outcome
A detailed plan with specific content themes and video directions.
PART 2: CONTENT EDITING
Objective
To create high-quality, SEO-optimized articles that captivate readers on the publisher channel.
Steps
- Data Collection: Gather information from clients, web research, and social media searches (if needed) to ensure content accuracy.
- Drafting: The editorial team crafts PR articles (500k/article), reviews, or blogs in a creative, relatable, and audience-appropriate style.
- Editing and Optimization:
- Check for spelling, grammar, and structural errors.
- Optimize SEO keywords to improve Google rankings.
- Adjust tone based on the audience (e.g., youthful for entertainment, in-depth for businesses).
- Visual Design: Create or edit accompanying visuals (banners, infographics) to enhance the article’s appeal.
Outcome
A polished article, ready for publishing, with professional visuals.
PART 3: VIDEO CONTENT PRODUCTION
Objective
To produce engaging, high-quality videos for platforms such as YouTube, TikTok, or the publisher website.
Steps
- Scriptwriting:
- Based on planning ideas, the creative team drafts detailed scripts (introductions, reviews, interviews, etc.).
- Ensure content is concise, engaging, and suits the duration (e.g., 1-3 minutes for TikTok, 5-10 minutes for YouTube).
- Pre-Production:
- Select filming locations (studio, outdoors, client premises).
- Arrange equipment (cameras, lights, microphones) and personnel (host, actors, crew).
- Filming:
- Record according to the script, focusing on visually appealing shots and clear audio.
- Capture behind-the-scenes footage (if needed) for authenticity.
- Post-Production:
- Edit footage, add effects, background music, and subtitles (if applicable).
- Adjust color grading and audio for optimal quality.
Outcome
A completed video, ready for upload or client review.
PART 4: PUBLISHING, PROMOTION, AND EVALUATION
Objective
To deliver content to the right audience and assess campaign performance.
Steps
- Publishing:
- Upload articles to the publisher website and videos to YouTube, TikTok, or social media channels.
- Optimize titles, descriptions, and hashtags for maximum reach.
- Promotion:
- Share content via relevant Facebook groups and forums.
- Run ads (if included in the service package) to boost traffic.
- Reporting:
- Provide clients with periodic reports on views, engagement, and audience feedback.
- Measurement and Optimization:
- Analyze data (traffic, video watch time, conversion rates).
- Refine content strategies based on results for improved effectiveness.
Outcome
Widespread content distribution, accompanied by detailed reports and optimization suggestions.
SHOWCASE DEMO
Experience our process in action through these demo links:
- http://demo.advertising.com.vn/ – Sample content and interface.
- http://booking.advertising.com.vn/ – Service booking process.
- http://showcase.advertising.com.vn/ – Examples of articles and videos.
- http://network.advertising.com.vn/ – Publisher channel network.
CONTACT INFORMATION
- Address: Hanoi, Saigon
- ✉️ Email: tuvan@advertising.com.vn
- ☎️ Hotline:
+84888 11 1414
+84968188911
+84888353335
+84886345899 - Zalo: +84968188911
- WhatsApp: +84968188911
- Website: Advertising.com.vn
Join us to create high-quality entertainment content, elevate your brand, and captivate audiences across all platforms!